Giselle Boehm presents a video project that seems particularly poignant during this holiday season which tends to be an over commercialized bombardment to the senses.

|In the media, various forms of instant gratification are promoted and glamorized through pop music, television, and advertising. Marketed products sell a “high” to the consumer, promising a quick-fix form of pleasure to the buyer. However, this happiness is not long lasting, and rather than filling a void – as it pretends to do – it creates one, often with longer lasting negative effects.

Song by: Chinese Man
Final Photography Project, University of Alberta”