You can’t judge a book by its cover? Well, we often do whether we wish to admit or not. Here is an interesting video on why the covers of your favourite books look the way they do.
“One of the most exciting aspects of any book’s publication is the design of its cover. Though many voices participate in this creative process, it’s the designer’s expertise that is most critical in making a compelling, eye-catching, and meaningful visual representation of the author’s work to entice readers. In this video, we interviewed a few Random House designers to find out how they approach new projects; the many places where they find inspiration; and hear some fascinating stories behind a few memorable covers…Tune in!”